This report is an integrated marketing plan that I completed in a dual-enrollment high school/community college class. The task was to find a non-profit organization in my hometown of Sioux City, Iowa, and help them through this service-learning class. This was a full marketing plan for the Siouxland Humane Society that aimed to boost animal adoptions and fundraising donations.

This report is a written business plan for an embroidery apparel small business. It includes an overview of the industry with an analysis of the target market, market research, and a marketing strategy. Along with marketing, the operational, financial, and legal plans for this start-up are also outlined in detail.